The Rose Gold team reached out with a blank slate and a big opportunity: take over a rooftop for the summer and turn it into something sick. No name. No brand. Just an idea. We created Lyra, inspired by the constellation known for music and storytelling. The brand leans into the fact that this rooftop series is at night - space, exploration, and a technical feel. From naming to visual identity, Lyra was built to evolve. We also designed the website and launch materials for social, giving the team everything they needed to hit the ground running.